Managing Relationships

In the actual competitive markets, differentiation becomes more and more difficult. Ultimately, the only difference can be your relationship with your accounts. Key Account Management is not closing the next big deal, or managing a big account. Key Account Management is about corporate change. It is about becoming a trusted provider to your most important accounts. This will go beyond just the sales team, this requires the whole organization to participate in a process to support those few key accounts. These accounts will get exclusive access your most special resources.

DO YOU WANT TO IMPROVE YOUR POSITION WITH YOUR KEY ACCOUNTS?