News
Your 3 Toughest Competitors in Every Sale
27.11.2013
Your 3 Toughest Competitors in Every Sale
Negotiation and Egocentric Misperception
01.05.2013
Negotiation and Egocentric Misperception A major difficulty acknowledged in negotiation and conflict resolution research is that parties tend to exaggerate the degree to which the other party’s interests oppose their own. This egocentric view is commonly held as a true belief – or it may be used as a negotiation tactic to enhance power and control.